By Maverick 
Major platforms like updates from Google Search, Microsoft, and Twitter took important steps about SEO in September 2022. Here, we will provide insight into the main developments that might affect your SEO planning and online marketing initiatives. So let us take a deep dive into these updates.
📢 No tix: A Smart Notification Service
No Tix is a smart push notification service that enables website owners to engage their audience effectively. This service allows you to send targeted notifications based on user behavior and preferences. With No Tix, you can promote offers, updates, and important announcements directly to your audience’s devices.
🌍 Microsoft Auto Ads Expansion
In early September, Microsoft announced significant expansions to its Auto Ads feature. This service, which was previously limited to select countries, is now available in 64 countries globally. This expansion is expected to enhance advertising opportunities for businesses in the automotive sector.
🐦 Twitter’s New Tweet Editing Feature
Twitter is currently testing a long-awaited feature: the ability to edit tweets. This feature will allow users to modify their tweets after posting, with an edit stamp indicating the change. This update aims to improve user experience and engagement on the platform.
📊 Google Unified Tag Launch
updates from Google Search have launched a unified Google Tag, which simplifies the process of managing tags across various Google products. This change aims to streamline the user experience and improve data collection for website owners and marketers.
🏢 Google My Business: Asian-Owned Attribute
Google My Business has introduced the Asian-Owned attribute, allowing Asian-owned businesses to identify themselves on the platform. This initiative supports diversity and helps customers recognize and support local Asian-owned businesses.
🔍 Exact Phrase Search Feature
Google announced a new feature that allows users to see the exact phrase they searched for when using quotation marks. This enhancement aims to provide more accurate search results and improve user satisfaction.
🚫 Guidelines Against Duplicate Content in GMB Posts
Google has updated its guidelines to prohibit the use of stock images, duplicate posts, stock videos, and duplicate logos in Google My Business posts. This move aims to maintain the integrity and authenticity of business listings.
📜 New Schema Data: Pros and Cons
Google has introduced new schema data for “Pros and Cons.” This structured data type allows businesses to highlight the advantages and disadvantages of their products or services, providing potential customers with valuable insights.
🔄 MUM-Based SERP Enhancements
Google has announced enhancements to its search engine results pages (SERPs) based on the MUM (Multitask Unified Model). This technology aims to provide more relevant and comprehensive search results, improving the overall user experience.
✅ Google Search Console Updates
Google re-enabled the “Validate Fix” button in the Search Console and removed the “Warning” section in reports. This update simplifies the process for webmasters to manage their website’s performance and resolve issues effectively.
🛒 Google Merchant Center Policy Changes
Google Merchant Center will no longer disapprove free product listings that lack return, refund, and sufficient contact information. This policy change aims to encourage more businesses to list their products on Google without the fear of disapproval.
🚀 Google Ads API Version 11.1 Launch
Google Ads has launched version 11.1 of its Ads API. This update includes improvements and new features designed to enhance the ad management experience for marketers and advertisers.
🩺 Upcoming Health Content Update
Google announced an upcoming Health Content Update aimed at improving the quality of health-related search results. This update will focus on providing users with credible and trustworthy health information.
📽️ Video Indexing Report Release
Google has released the Video Indexing Report for all users in Google Search Console. This tool provides insights into how well videos are indexed and ranked in search results, helping content creators optimize their video content.
🌐 Removal of International Targeting Report
Google has removed the International Targeting Report from the Search Console. This change will affect how websites target specific regions, making it essential for webmasters to adapt their strategies accordingly.
📅 Helpful Content Update Rollout
The Helpful Content Update began rolling out on August 25th and continues to impact search results. This update emphasizes the importance of creating content that genuinely helps users find the information they seek.
🎁 Giveaway Announcement
At the end of the month, a giveaway was announced, creating excitement within the SEO community. Stay tuned for more updates and opportunities to engage with the community!
Conclusion
September 2022 brought significant updates from Google, Microsoft, and Twitter that could impact your SEO strategies and online marketing efforts. Staying informed about these changes is crucial for adapting to the evolving digital landscape. Whether you’re a business owner, marketer, or SEO professional, these updates provide valuable insights to enhance your online presence.