By Maverick 
In a rapidly advancing field such as digital marketing, one of the best tips includes keeping up with the latest SEO Updates news. June 2023 has seen more updates from top players, Google, Microsoft, and LinkedIn. In this blog, we will discuss major announcements, changes, and features that could alter some of your SEO strategies. So, let’s get down to the detail!
📢 Google Bard Enhancements
One of the most noteworthy updates came from Google Bard. On June 7, Google announced a new feature that allows for implicit code execution, improving query results. This feature works in such a way that Bard performs any computational request it perceives as background work and retrieves results faster for the user.
Although the feature’s goal is to enhance usability, early tests indicated it was having problems with even simple arithmetic tasks. This shows persistent problems in the capability of AI even as the times change.
🌍 Global Reach of Microsoft Ads Enhances Further
On that very day, Microsoft Ads advanced its services in 23 new countries; a notable accomplishment. Such extension provides chances for advertisers within the territories to take advantage of Microsoft’s advertisement umbrella.
Furthermore, Microsoft has added the possibility of uploading Pinterest advertisement features on their sites. Advertisers are going to benefit from this feature since they will be able to shift their campaigns from one platform to another without hitches.
Additionally, a new functionality for cross-device conversions will be incorporated next month. This functionality will help advertisers trace conversions performed from different devices which is important for attribution and ad spending.
🔗 New Ad Formats on LinkedIn
On 07th June, LinkedIn revealed the launch of new ad formats, which they expect will boost user participation. These new features include Conversation Ads, Thought Leader Ads, and Video Ads. Conversation Ads allow the audience to engage more effectively with the advertisement while Thought Leader Ads are beneficial in marketing a company’s top managers.
Top publishers will seamlessly embed online video advertising in content to increase exposure and interactivity. Meanwhile, LinkedIn simplifies the ad creation process by providing AI functionality that suggests and generates the headings and description components.
🔍 Google Search Console Updates
On June 8, Google Search Console also made some updates to its breadcrumb report. Sites that employ the use of HTML IDs for their breadcrumb report’s navigation structure will now start to get notifications in the Search Console concerning proper schema usage.
Furthermore, the improvement of the SEO Updates Generative Experience offered by Google has cut the time taken down to half the time that they had previously. The enhancement is expected to greatly benefit user satisfaction with the application and increase user retention.
🎤 Microsoft Bing Voice Support
Microsoft Bing on June 9 enabled voice interaction with the assistant or chatbot by implementing the voice feature in Microsoft Bing. At this moment, the feature is available in English, Japanese, German, French, Mandarin Chinese, and several other languages.
This feature is only available on the desktop version, increasing the interaction of the end-user and making the search for information easier.
📹 Improvements in Video Indexing
Concerning the Indexing of Video Content, Google announced some improvements to the Video Indexing report in the Search Console on June 12. we will discuss the reasons why videos fail to be indexed. These factors are: being outside the viewport and having insufficient length.
The consequences for indexing failures are three in number and they include the following:
Video outside of the viewport
The video is smaller than 140 pixels
Video taller than 1080 pixels
Video content owners can design improvements to optimize the visibility of their videos.
🛡️ New Reporting Features for Search Quality
On the 14th of June, Google presented the Search Quality User Report as a means of reporting websites that apply nefarious means to rank higher. Google aims to maintain quality in search results through this feature.
Using this new feature enables users to report treacherous websites further improving the health of the web.
📈 Introduction of INP Report
Google announced the Interaction to Next Paint (INP) report on June 21st. This metric is set to replace the First Input Delay (FID) by early 2024. This metric goes a step further than just analyzing the FID as it assesses user interactions on the page.
It is essential to know what actions the users on the site perform in order to increase efficiency and improve their experience on your website.
🎥 Test and Compare Features of Youtube
On June 23, YouTube came out with a new feature dubbed the “Test and Compare” feature, which is presently under evaluation by a few creators. Once a video is complete, this feature enables the creators to upload three thumbnails instead of one and compares which thumbnail is the most effective.
The data provided in the aforementioned section will assist the creators in refining their thumbnail images resulting in increased user interaction and enhancing click-through ratios.
📅 Closure of Sitemap Ping Feature
On June 26, SEO Updates communicated that the sitemap ping feature would be removed. One such feature enabled webmasters to inform Google when they obtained their sitemaps. All these will be stopped in the forthcoming months.
Google advises webmasters to adjust their tactics.
💡 Conclusion
June 2023 was a month full of great SEO Updates that stand to influence one’s SEO strategies for multiple platforms. In the digital world, it’s crucial to stay updated with changes like Microsoft’s trousers enlargements and LinkedIn’s new ad formats.
To stay competitive in the digital world, one must embrace its updates and developments. Well, do you think you have something good concerning such updates? Let us hear you!