By Maverick 
The September 2022 impact of Microsoft Ads, SEO Updates, and YouTube highlights digital marketing’s importance. The article describes the main announcements and their significance for marketers. Let us examine the alterations that may affect your advertising plans as well as your search engine marketing.
📅 Microsoft Ads Announcements (6th September)
September 6th was a notable day for Microsoft Ads with significant improvements in user experience and advertising opportunities.
Integration of Pinterest Ads: It has been possible for Microsoft Ads users to use Pinterest advertisements in Microsoft advertisement accounts in other competitive advertisements.
- Performance Max Campaigns: Microsoft Ads has made it possible to lift the restrictions that existed on the importing of Google Ads Performance Max Campaigns.Multi-Platform Management: With the new multi-platform advertisement management feature, it is possible to place and manage advertisement campaigns from Microsoft on Google, Facebook, and Instagram.Availability of Cruise and Tour Ads: Microsoft is making sure cruise and tour advertisements are accessible to the users without restriction which is in line with their policies in advertisement.Dynamic Search Ads Flexibility: The new dynamic search ads feature allows users to use several domains when creating advertising campaigns which can be utilized in different markets. These announcements reflect the goals of Microsoft in expanding the advertising platform and giving opportunity for the marketers to succeed.
🛑 Ads Destination to Specify Google Ads (6th September)
To offer their users a more gratifying experience, Google announced that it would reject any advertisement that does not follow the requirement of Advertisement Destination starting in October 2010.
This means in the case of advertisement, the pages to which ads point must observe the following rules:
The landing page content needs to be unique and free from plagiarism and duplication by all means.
These guidelines must be strictly adhered to as failure to do so may result in the rejection of advertisements which is very important for the marketers as it makes sure that the conversion pages are appropriate and do not go against the rules.
🎥 Implementation of YouTube’s New Ad Policies- September 6, 2022
YouTube has also focused attention regarding ad composition towards advertisement content policies. On September 6, sports betting advertisements were included in YouTube’s masthead ads which were previously not the case. This will allow business firms that deal with sports betting to advertise their products more widely than before.
📊 Microsoft Ads Multi-Platform Tool (8th September)
On September 8, 2021, Microsoft introduced a multi-platform tool named Multi-Platform for creating and managing advertising campaigns across platforms like Google, Facebook, and Instagram. The Microsoft Digital Marketing Centre designed this tool to make campaign and analytics management easier.
📈 SEO Updates google Helpful Content Update Rollout (9th September)
Google finished launching Helpful Content Update on September 9th. This update prioritizes user-centric, original SEO Update creation over AI-generated spinning. Low-grade material sites may see their search engine rankings decrease.
🔄 September Broad Core Update (12th September)
SEO Updates Google initiated the September Broad Core Update on September 12th to enhance search results, potentially affecting website rankings. Marketers must pay close attention to their website performance after the SEO update.
🗺️ Google Maps Review Policy Update (12th September)
Google’s new policy for Google Maps and Google My Business prohibits businesses from incentivizing positive reviews to maintain platform integrity. This approach prevents fake engagement and protects genuine customer feedback.
🛍️ Google Shopping Results Update (13th September)
Google will display products in search results based on schema.org markup for different product types, even if retailers do not list them in the Merchant Center. This change increases the number of products that consumers can find via search, which benefits the retailers.
📺 Microsoft Multimedia Ads Announcement (13th September)
Microsoft Advertising has given an upgrade to adverts by featuring multimedia format, which will be displayed at the topmost along the search results page. Such advertisements will also include pictures, videos, and text headlines for better user engagement. This functionality is designed to improve the advertising experience for users residing in different countries.
🔒 Google Search Console HTTPS Report (14th September)
As of September 14, the Google search console provides us with a ‘HTTPS performance’ report. This report offers some statistics on the number of pages served over HTTPS and pages that are not secure. This is an important update and must be implemented by the relevant website owners to have their sites compliant with SEO Updates Google’s policies.
🔄 Google Ads Renaming (15th September)
Google stated that it will no longer call Ad Extensions, or Ad Assets. The purpose of this change is to enhance the management and creation of ads as well as make it more convenient for marketers to come up with powerful advertising that tours the CTR by many folds.
📊 Fifth Product Reviews Update (20th September)
On September 20th, Google implemented its fifth Product Reviews Update. The purpose of this update is to improve the quality of product reviews available in the search results Pages.
🌐 Google Search On 2022 Event (28th September)
On September 28th, Google held its third Search On event, revealing upcoming search, maps, and algorithm improvements such as multi-language search launches and enhanced food item searches on Google Maps.
📏 New GA4 Measurements (29th September)
On September 29th, Google announced on GA4 two more measurements, which are “form_start” and “form_submit.” Form measurements are important because they will improve the process by which marketers understand how users interact with forms.
🔍 Conclusion: Navigating the Changes
On September 29th, Google announced on GA4 two more measurements, which are “form_start” and “form_submit.” Form measurements are important because they will improve the process by which marketers understand how users interact with forms.