By Maverick 
In the current and constantly changing environment of digital marketing, one must be always aware of the current trends and updates. The month of November 2022 saw some drastic changes in the digital marketing world concerning SEO Updates as Google and other such platforms brought up new features and updates that can alter strategies. This blog will summarize the elements mentioned above, as well as the consequences and ways in which marketers should respond to these developments.
Google Lens on Search Home Page 🖼️
On 1st November, Google revealed that Google Lens has now been added to the search home page. This is now a feature that enables simple image searches, which changes the whole search practice.
On the other hand, it can bring families even closer together with its additional features such as being able to learn other languages enabling text recognition within photos, and making returns in 70 different languages. This was an improvement as it showed that they were moving towards integration of more visual search capabilities which in turn facilitated the retrieval of information with the use of images only instead of just using texts.
Brands are Introducing Newly Shopping Features 🛍️
Google also announced enhancements specific to Google Shopping on November 1. The purpose of these new features is to promote and make more noticeable discounts and promotions on the product page. All these possibilities include levels of coupons, features of comparison, and watching the price.
The goal of these dynamic features is to help improve the user experience by making the shopping process more user-friendly so to speak. These updates should not come as a surprise to those following earlier announcements which have been consistent with the continuous improvement of any purchasing processes carried out on Google’s platform.
YouTube’s Go Live Together Feature 🎥
On day three of November, YouTube released the ‘Go Live Together’ feature, which allows the simultaneous live streaming of two creators. This feature is limited to the mobile app at the moment where a user can send a link for other users to join their streams.
This new capability encourages the creators to work together, thus enhancing possible engagement and reach. With the progression of the platform, functions such as these help foster the community of the creator environment.
Audience Targeting and Ads on Youtube 📊
YouTube added a new ad campaign type, Target Frequency Ads, on November 9th. An advertiser can choose how often their ads are displayed to a viewer with this feature.
The advertisers can choose and set the frequency of their advertisements, which is between two to five times per week. This helps optimize ad spends and brand loquats. This is beneficial, particularly to brands that want to ensure that they remain visible but do not want to bombard the viewers with the ads.
Google Analytics Updates 📈
Seven days before the 15th of November, Google Analytics suggested new audiences to users who had been active on the platform during those 7 days. This category consists of those site visitors who did not see site push notifications for a week.
This modification facilitates marketers in comprehending the degree of user engagement and modification of their plans in order to reach those users who might be reasonably persuaded to behave in the desired behavior.
Just On the Same Day, Microsoft Introduced Video Ads In Its Audience Network 🎬
Some other changes were implemented in Microsoft’s advertising service as well. Besides that, the company announced that video ads would be included in its Audience Network for the first time. Until now, there was only text and image advertising, but this change makes it possible to offer more enhanced advertising.
In its estimates, Microsoft believes that video ads can uplift conversions by nearly 50%. But at this stage, users have to upload videos to the Microsoft network or bring them in from Facebook.
Google Search Console Shopping Tab Report 🛒
On November 16th, Google Search Console announced a new report for the shopping tab, Google Search Console Shopping Tab Report. This report helps in monitoring the status of the products posted in the shopping tab of the webmasters, helping them to understand the effectiveness of their products.
This feature improves the transparency of webmasters, helping them optimize their products’ listings more effectively.
Discover Dishes Near Me Feature 🌈
On November 17th, Google introduced a new feature – the ability to search for and order specific dishes in nearby restaurants through Google Lens. This is a more powerful option that allows combining image recognition and text search to provide suitable choices for users.
This enhancement is a remarkable development in the search for food as it makes the process more engaging and easier to use, especially with the growing inclination towards interactive search.
Ways In Which Google Evaluates Websites List of SEO Updates 📜
On November 21st, Google officially made its first SEO Updates list available to the public. This statement provides a comprehensive explanation of the elements and components that play a role in ranking websites allowing for a better understanding of many aspects of SEO.
The local SEO Updates include systems such as the Helpful Content System, Page Experience System, Spam Detection System, etc. To marketers, comprehension of these signals is imperative so that they can effectively optimize their websites.
Metas New Privacy Policies for Minor Users 🔒
On the same day, Meta also enacted a new policy that focuses on protecting minor users. These policies grant users the privacy of who can view their friends, tagged pictures, and public posts.
This is indicative of a wider trend of protecting users’ sensitive information, especially children, and is in keeping with the movements caring about data protection laws.
Twitter’s Evolution Continuing 🐦
In November, only verification ceased to exist, as various changes concerning it were underway, and various internal debates about TAGS or Wells were taking place. It is actual changes taking place on the platform and the ambiguity of the direction as well as policies and the features of the platform.
For marketers, such changes will influence the strategy that applies to audiences on Twitter and therefore require knowledge of what transpired.
Conclusion: ant this is the end of doing nothing.
At this point, we cannot deny that the changes made in November 2022 will happen again which highlights the need to be flexible in one SEO Updates approach. As we have guessed several times already, Google as well as other internet-based platforms will make plenty of changes over the years which means marketers have to know a lot and be proactive in making changes where and when necessary.
Consequently, it is important to comprehend those features because they can help increase chances to capture opportunities in most cases and perform exceedingly well. Don’t forget to save this overview and watch the coming changes closely!